How We See Science Communication Process and Problems

How we see ourselves and how we see others.

People see themselves differently from how they see others. They are immersed in their own sensations, emotions, and cognitions at the same time that their experience of others is dominated by what can be observed externally. This basic asymmetry has broad consequences. It leads people to judge themselves and their own behavior differently from how they judge others and those others' behavior. ...

Colour : How We See It and How We Use It

How Do We See Color?

WHAT IS COLOR GOOD FOR? Although our distant ancestors probably first used color vision to find fruit in trees, it is still useful to us. Even though most of us will never have to defuse a bomb (Figure 1), colors are used to send all sorts of important messages in the modern world. Traffic lights turn from green to red to tell us to stop (Figure 2), warning lights turn orange on the car dashboa...

How we see electronic games.

Theories regarding the influences of electronic games drive scientific study, popular debate, and public policy. The fractious interchanges among parents, pundits, and scholars hint at the rich phenomenological and psychological dynamics that underlie how people view digital technologies such as games. The current research applied Martin Heidegger's concept of interpretive frameworks (Heidegger...

How the brain decides what we see.

Until recently it was thought that vision shows us what is actually ‘out there’ at any moment. It was supposed that all the images printed on the retina are coded and transmitted to the cortex; thus every detail of our visual experience would mirror faithfully the ongoing events in the stimulus field. The first clues that things are not that simple came from clinical investigations by Ramachand...